Poster Ruta Madre


June 20, 2019 - For Immediate Release

Contact: Marg Stark 619.246.4497

San Diego – Baja Road Trip Flick Revs into Theaters July 6

Shadowhunters’ David Castro leads cast of Latino stars, musicians in indie comedy

CORONADO/TIJUANA – The mother of all road trips, “Ruta Madre,” debuts in theaters in Tijuana, San Diego, and select cities starting July 6, followed by a July 16 video-on-demand release on Amazon, iTunes, and Dish among other channels nationwide. A special engagement screening will be hosted by the Coronado Island Film Festival on July 13, at 10AM, at the Village Vintage Theatre in Coronado. The event will mark the San Diego premiere of the final cut of “Ruta Madre” Saturday and will be followed by a Q & A with cast and crew members in attendance for this feature screening. An award-winning indie comedy, Ruta Madre features “Shadowhunters” heartthrob David Castro as Daniel, a heartbroken singer who reluctantly accompanies his lunatic uncle on a high jinx-filled ride from San Diego to southern Baja, Mexico.

"Ruta Madre conveys a resounding message of love, family and a celebration of culture that will charm people of every nationality regardless of the side of the border you call home,” says director Agustín Castañeda who hails from San Diego. On the road, Daniel and Rodrigo (Spanish actor William Miller) encounter wild adventures and unusual characters, played by a host of international TV and film stars including comedian Paul Rodriguez, “Narcos” actress Paulina Gaitan, YouTube star Lia Marie Johnson, Tijuana-based “Nacho Libre” actor Hector Jimenez, and Mexican actresses Angelica Maria and Carmen Salinas, among others. San Diego’s Old Globe and Lambs Players’ actor Jordi Bertran and actress Sophia Mickelson, daughter of golf superstar Phil Mickelson, are other standouts.

In preview showings at film festivals, “Ruta Madre” was chosen as Best Picture at the New York International Film Festival; as the recipient of the Heart Award for Best Feature Film and the Audience Selection Award in the San Diego Latino Film Festival; and was the director’s favorite among 1000 films shown at the prestigious San Luis Obispo Film Festival. Joey Malina, a San Diego singer on whose life the story is based, wrote the screenplay.

The perfect summer movie, the coming-of-age car trip takes place in a classic, cherry red Corvair. Like a mix tape, the soundtrack is eclectic, with 10 original songs that offer something for everyone: from Latin acoustic guitar ballads to rock, from mariachi to reggaeton. Available on Spotify, Apple Music, Amazon, Google, and others, the soundtrack features the modern mariachi band Los Tres Tristes Tigres, Latin pop singers Giovana and Ilza Ponko, rap and dance rhythms of Rigoberto 'Reegeeo' Gutierrez, and songs by Joey Molina as well.

The film was produced in San Diego by Alpha Centauri Pictures, with assistance from Art in Motional International. Tickets may be purchased at the Village Vintage Theatre, 820 Orange Ave, Coronado, 92118. Phone: +1.619.437.6161 Box Office Hours: 2:00pm-12:00am

The digital press kit is available for download at For more information and to schedule interviews, contact Marg Stark at or 619.246.4497.